alo365's blog

Sharing thoughts & experiences

There is more to setting up than meets the eye…

There is a great deal of work that goes into setting up a F2F campaign, much like any other fundraising activity. Some are easier than others, but in general it takes a lot of work to setup and manage a successful F2F campaign. It’s a team effort and there are a number of people that are required to come together to setup and manage a campaign. It’s a balancing act at times, as if one area of the campaign falls down (training, lack of sites, little management or no materials) the entire campaign suffers. The setups were always the busiest and most stressful, but also extremely exciting.

What makes everything worthwhile is when you step into the first charity training session and become immersed with their cause, the work they undertake and the challenges they are facing. Many charities have a number of projects that require support for regular givers, but finding the most urgent & simple for people to relate to is key!

It’s this passion, emotion, determination and energy that is so crucial in EVERY campaign. The ability to share this with strangers (many of whom have not heard of the charity until that very minute) and build rapport will make or break a F2F campaign. This is the starting point in the relationship with supporters, and one where charities will need to build upon.

I have many memories of campaign set-ups. Some amazingly exciting and simple campaigns, with a few stressful and complicated ones added in for good measure. However, each one is unique and I can quite safely say – each setup you completed, you walked away with more knowledge & insight than when you began.

If your charity runs F2F campaigns, I would highly recommend going along to a training session with the F2F fundraisers. Not only will you be buzzing with enthusiasm and passion about your cause, you will hear first hand the thoughts & feedback from the general public about your charity and the act of giving itself.

 

*If you are thinking about setting up a F2F campaign, here are a few of the requirements that are needed:

  • Service User Number (from your sponsoring bank)
  • DD forms or PDD form on secure electronic devise
  • PFRA Membership
  • Charity Clothing (including ID badge)
  • Sites (licenses form the council’s)
  • Fundraising Materials (welcome pack, FR folder, etc.)
  • Fundraiser Training (asks, cause, charity history, objection responses, etc.)
  • Fundraising Managers (monitor activity, results & complaint handling)

 

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Collaboration

The act of working with others on a joint project. The process where two or more people or organisations work together to realise shared goals. A deep, collective, determination to reach an identical objective by sharing knowledge, learning and building consensus.

Attending my very first creative workshop with one of our clients this week was fabulous! Nothing can beat working together with a client to maximise their ROI, helping to build stronger supporter relationships and ultimately making their cause that bit more powerful. Having team members from each department of the charity all come together in order to create this very important supporter journey – focusing specifically on Face-to-Face-fundraising (as over the next year, majority of their supporters will be coming on board using this medium but working it in to their overall supporter strategy) was insightful and exciting for all of us.

Towards the end of the workshop, we watched the ‘thank you’ video the DM team had made for our fundraisers (I have spoken about this a few times on twitter). This video is brilliant, and sums up who the charity is and what they do! It’s not something fancy and professionally put together; but it’s real, compelling and inspirational. Everyone in the room was clapping at the end and loved the video – just like our teams did. You might say that I’m a sentimental person, but when I first saw this video in December I was teary-eyed – it wasn’t sad or difficult to watch, but it made me realise just how important the work that we are all doing is, and the difference we are making to people who are affected by a learning disability. 

What am I getting at – simply this, working together with your agency, departments, fellow fundraisers, supporters and volunteers will always be that much more powerful, than working on your own. Collaboration, I believe, is one of the most powerful means in the fundraising world! Most of us do this often, in meetings, events, conferences and conventions – coming together, sharing thoughts, knowledge and experiences. This makes our sector that bit more influential than others – with most of us embracing this and becoming more effective in raising funds and awareness.

I go back to that old saying by Helen Keller – “Alone we can do so little; together we can do so much.”

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