alo365's blog

Sharing thoughts & experiences

The Power of Words

Gosh, it’s been over a year since my last blog post and it’s certainly been a very busy time.. I’ve taken a few minutes this evening to share a clip we play during our fundraiser training.

The clip contains personal, highly emotive and live changing stories from past callers who are now volunteers. They found the strength to share their stories with you, and their stories will now help us to raise awareness for those who may not know where to turn.

This clip has touched my heart and the heart of thousands of others. If you feel the same, please show your support by sharing this clip &/or making a small donation. You can help us be there for someone who’s struggling to cope this evening.

It’s quick and easy to donate, text SUPPORT to 70123 to donate £3.

Thank you.

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There is more to setting up than meets the eye…

There is a great deal of work that goes into setting up a F2F campaign, much like any other fundraising activity. Some are easier than others, but in general it takes a lot of work to setup and manage a successful F2F campaign. It’s a team effort and there are a number of people that are required to come together to setup and manage a campaign. It’s a balancing act at times, as if one area of the campaign falls down (training, lack of sites, little management or no materials) the entire campaign suffers. The setups were always the busiest and most stressful, but also extremely exciting.

What makes everything worthwhile is when you step into the first charity training session and become immersed with their cause, the work they undertake and the challenges they are facing. Many charities have a number of projects that require support for regular givers, but finding the most urgent & simple for people to relate to is key!

It’s this passion, emotion, determination and energy that is so crucial in EVERY campaign. The ability to share this with strangers (many of whom have not heard of the charity until that very minute) and build rapport will make or break a F2F campaign. This is the starting point in the relationship with supporters, and one where charities will need to build upon.

I have many memories of campaign set-ups. Some amazingly exciting and simple campaigns, with a few stressful and complicated ones added in for good measure. However, each one is unique and I can quite safely say – each setup you completed, you walked away with more knowledge & insight than when you began.

If your charity runs F2F campaigns, I would highly recommend going along to a training session with the F2F fundraisers. Not only will you be buzzing with enthusiasm and passion about your cause, you will hear first hand the thoughts & feedback from the general public about your charity and the act of giving itself.


*If you are thinking about setting up a F2F campaign, here are a few of the requirements that are needed:

  • Service User Number (from your sponsoring bank)
  • DD forms or PDD form on secure electronic devise
  • PFRA Membership
  • Charity Clothing (including ID badge)
  • Sites (licenses form the council’s)
  • Fundraising Materials (welcome pack, FR folder, etc.)
  • Fundraiser Training (asks, cause, charity history, objection responses, etc.)
  • Fundraising Managers (monitor activity, results & complaint handling)



F2F Fundraising – The “marmite” recruitment medium of the sector!

I think that as a sector, we need to be more open when talking about Street Fundraising. More so, to raise awareness of the fundraising medium and why a number of charities see this as a vital recruitment channel. I know, from experience, that many people working in charities still turn their noses up at Street Fundraising (many of whom are sitting in the same room as fellow fundraisers who manage these campaigns), which saddens me. I was in a lecture a few months ago discussing fundraising mediums. When it came to F2F, 98% of the room did not approve and compared F2F fundraisers’ to beggars on the street, bringing down the charity brand (however, slipped in that it did in fact raise a lot of money for charities). I was so shocked in that moment (I knew the general public had this thought, but from fellow fundraisers, all of whom work in the sector, I was blown over! Luckily the person sitting next to me was just as shocked as I was). I truly believe that their needs to be a shift in the perception of this fundraising medium and perhaps by sharing more insights, others can begin to see the bigger picture and how important street fundraising is to charities – not just in raising funds but also in building brand awareness.

I will be blogging about this medium over the next few weeks in the hope to raise some awareness & share some of my experiences over the last 5 years working in F2F fundraising. To share how it can be used and the work that goes into running these campaigns. I know that F2F fundraising is not for everybody or for every charity, but for those working in this medium, there needs to be more understanding and openness to running this activity.

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The “Future” Chapter

As I look back over the last four and a half years at Future, I must say that I have been through it all.  As Future heads into another new chapter after a year of transformation, I feel it’s time to say my farewells.

I started in May 07, three weeks after I had decided to get on that plane from South Africa heading to the UK.  Little did I know what I was getting into at the time, no idea of just how much impact this decision would have on my life.  My initial plan was to only work in the UK for a year, travel for 6 months and then head back home to study.  That all changed 8 months in, as I developed this passion for fundraising.

Over the years, I have been privileged to have worked with some extraordinary and inspirational people, been a part of new ventures and witnessed a few fundraising “firsts”. Most of all, it has formed my foundation in fundraising and shown me how much I’m truly capable off.  I say this because over this last year I have completed the first year of my Masters at LSBU, whilst working full time at Future; setting up a completely new department and calling team, rebranding and helping the agency expand their services.  I have never worked so hard in my life & juggled as many balls as I have done so this past year.  It’s been tough and had it’s up’s and down’s along the way, but I wouldn’t change a thing!

I will never forget my roots and entrance into the world of fundraising.  I truly believe in the work that Rupert, John and their teams are doing and I wish everyone at Future & Fundraising Vision the best of luck as they continue on their path.

Tomorrow is my first day at Rapidata and I’m thrilled to be heading off to my next challenge.  I’m really excited to be working in a new fundraising medium and cannot wait to learn more.

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IoF National Convention 2011

This was my fourth year attending the convention, and I think it was the best year yet! It was amazing and I loved every minute! The convention kicked off on Sunday afternoon; setting up the stand and then off for drinks at the Windsor with a handful of fellow fundraisers.

Catching up with a few of the usual faces, I finally got to meet a number of twitterers in person, like @LucyInnovation@PreselySylwia, @Keanearrow, @Seidld, @RoxyMartinique, @NickinOxford and @AJLeon. Not to mention a number of folks who are not on Twitter, well not as yet anyway. It was great chatting to so many passionate, enthusiastic and inspirational fundraisers.

I found the last three days fantastic. Attended 6 sessions this year, around direct marketing and digital fundraising.  AJ’s session was extremely inspirational, being able to achieve such amazing results; with the use of digital fundraising, a few engaged supporters & an extremely influential blogger. As well as Lucy, speaking about innovation and her thoughts on how to think out side the boxes and pushing boundaries – you never quite know what you can create!

The blogging area was fantastic, even though I must admit, I did not spend a very long time there. Brilliant place to chill out and catch up with fellow delegates. Colorful bean bags, laptops and an internet connection – what more could you want when you have a few free moments. This year there was a much greater social media presence which was great, and brought the convention to life. Special thanks to Voice, Sylwia, Nick, Martyn and Steve who were tweeting, blogging and recording their hearts out.

There were a few subjects that seem to be in many conversations and sessions over the last few days:

  • Embrace failure and learn from it.
  • Innovation and pushing boundaries.
  • Provide supporters with choices.

Social media and technology have brought us many things, but it also means that change happens so quickly. The need to stay one step ahead and constantly be aware, that what worked a few months ago may not work now. Fundraising is getting tougher and the need for innovation is vital to every organisations long-term sustainability. I believe that there will be great things ahead; as more people focus on sharing and communications – we need to grab supporters attention, engage and involve them in the decision making process.

I can’t wait for next year, as each IoF National Convention seems to offer something new! Who know’s, we may just be in another venue that has a better wireless connection or presenting a new medium of fundraising.



The act of working with others on a joint project. The process where two or more people or organisations work together to realise shared goals. A deep, collective, determination to reach an identical objective by sharing knowledge, learning and building consensus.

Attending my very first creative workshop with one of our clients this week was fabulous! Nothing can beat working together with a client to maximise their ROI, helping to build stronger supporter relationships and ultimately making their cause that bit more powerful. Having team members from each department of the charity all come together in order to create this very important supporter journey – focusing specifically on Face-to-Face-fundraising (as over the next year, majority of their supporters will be coming on board using this medium but working it in to their overall supporter strategy) was insightful and exciting for all of us.

Towards the end of the workshop, we watched the ‘thank you’ video the DM team had made for our fundraisers (I have spoken about this a few times on twitter). This video is brilliant, and sums up who the charity is and what they do! It’s not something fancy and professionally put together; but it’s real, compelling and inspirational. Everyone in the room was clapping at the end and loved the video – just like our teams did. You might say that I’m a sentimental person, but when I first saw this video in December I was teary-eyed – it wasn’t sad or difficult to watch, but it made me realise just how important the work that we are all doing is, and the difference we are making to people who are affected by a learning disability. 

What am I getting at – simply this, working together with your agency, departments, fellow fundraisers, supporters and volunteers will always be that much more powerful, than working on your own. Collaboration, I believe, is one of the most powerful means in the fundraising world! Most of us do this often, in meetings, events, conferences and conventions – coming together, sharing thoughts, knowledge and experiences. This makes our sector that bit more influential than others – with most of us embracing this and becoming more effective in raising funds and awareness.

I go back to that old saying by Helen Keller – “Alone we can do so little; together we can do so much.”

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